Sugar & Health

Sugar:
a drug worse than cocaine
polluting chocolate

As the following two tables show...

the main reason why chocolate is not a functional food, a medical product, something to eat lots of every day - is one simple reason - chocolate is polluted with too much sugar. Yeah, it gets rid of the bitterness, but at what cost to the health of your body?

The first chart is simple - chocolate has way too much sugar.

Chocolate brand Serving (grams) Fat (grams) Sugar (grams) Percent Sugar/Fat  
Dagoba 74% Dark 56 24 14 68%  
Dove Silky Smooth Dark 42 14 19 78%  
Endangered Species 88% Dark 43 20 5 58%  
Equal Exchange 71% Dark 37 16 10 70%  
Equal Exchange Organic Hot Cocoa 17 0 11 64%  
Ferrero's Nutella 37 12 21 89% TOXIC  
Ghiradelli Double Hot Chocolate 35 1.5 27 81%  
Godiva 70% Dark 40 17 11 70%  
Godiva 31% Milk 40 13 20 82%  
Green & Blacks Organic Dark 35 15 9 68%  
Hershey's Special Dark 21 12 21 80%  
Hershey's 2%-Fat Chocolate Milk 38 5 25 78%  
Lindt 70% Dark 40 19 12 78%  
Mars' 3 Musketeers Bar 54 7 36 80%  
Nestle's Nesquick Powder 32 1 26 84%  
Newman's Own 70% Super Dark 64 28 16 68%  
Scharffen Berger 82% Extra Dark 43 19 8 63%  
Swiss Miss Dark Hot Chocolate 35 3.5 19 64%  
Theo Chocolate 70% Organic Dark 42 16 12 66%  
        AVERAGE S/F = 75%  


The second chart has the more profound challenges for the chocolate industry.

According to the latest scientifc and medical research, sugar is more addictive, more deadly and more socially harmful than cocaine. In the years to come, as this evidence becomes more extensive, it will be ammunition to tort lawyers to sue industrial manufactuers of chocolate for their use of sugar, to the same extent that they sued tobacco manufacturers for their use of the even more deadly, addictive, and harmful nicotine. There will be no choice but to remove the sugar.

Commonly Consumed
Substance
Addictiveness Deaths
(U.S., per year)
Lethality Treatment Costs
(U.S., per year)
Social Harm
Nicotine Most Addictive 480,000
(2007, CDC)
Most Deadly $300+ Billion
(2014, CDC)
Most Harmful
Alcohol 88,000 (2008, CDC) $223 Billion
(2006, CDC)
Sugar* 69,000 (diabetes)
(2000, ADA)
$245 Billion
(2013, ADA)
50,000+ (LE Amputations)
(2007, ADA)
Sugary Drinks 25,000 (2015, Tufts)  
Oxycontin & legal opioids 16,000 (2013, CDC) < $25 Billion (est. DoJ)
Cocaine* 5,000 (2010, NIH) < $5 Billion (est.)
     
Caffeine < 100 (2013, CDC) < $1 million (est.)
Our Herbal Extract Not Addictive 0 Not Deadly $0 million Not Harmful




"*": sugar is listed as more addictive than cocaine, for two reasons: social cost correlations (i.e., the more addictive a consumed substance is, the more deaths and treatment costs people will suffer for the pleasure, which is why nicotine is the world's most deadly and addictive narcotic in the SCoND sense), and scientific research. Please reference the following scientific studies: "Intense sweetness surpasses cocaine reward", M. Lenoir, et al., PLoS ONE, August 2007, journals.plos.org/plosone/article?id=10.1371/journal.pone.0000698; "Evidence for sugar addiction: behavioral and neurochemical effects of intermittent, excessive sugar intake", N. Avena et al., Neurosci Biobehav Review, 2008 v1, 20-39, www.ncbi.nlm.nih.gov/pmc/articles/PMC2235907/; "Animal models of sugar and fat bingeing: relationship to food addiction and increased body weight", N. Avena et al., Methods Mol Biol, v 829, 2012, 351-65, http://www.ncbi.nlm.nih.gov/pubmed/?term=22231826; "Food addictions to fat and sugar similar to cocaine and heroin in brain response",National Monitor, Beth Balen, 12 December 2014 (referencing article in the Am. Journal of Clinical Nutrition, http://natmonitor.com/2014/12/12/food-addictions-to-fat-and-sugar-similar-to-cocaine-and-heroin-in-brain-response/; "Differences in bingeing behavior and cocaine reward following intermittent access to sucrose, glucose or fructose solutions", JM Rorabaugh et al., Neuroscience, June 2015, 213-220, http://www.ncbi.nlm.nih.gov/pubmed/26079112; "Sugar addiction: pushing the drug-sugar analogy to the limit", SH Ahmed et al.,Curr Opin Clin Nutr Metab Care, July 2013, 434-9, http://www.ncbi.nlm.nih.gov/pubmed/23719144; and "Sugary drinks linked to 180,000 deaths a year", Gitanjali Singh et al., Circulation, June 2015, http://circ.ahajournals.org/content/early/2015/06/25/CIRCULATIONAHA.114.010636.




In short, it is time that the chocolate industry eliminated all uses of sugars and artificial sweeteners (which have their health dangers as well).

Contact KukaXoco via email or 415-981-0441 (U.S.)